Lucky Colors in Business – Myth or Science

 

"It's foolish to think that your life is dictated by a colour." - Joey Yap, Chinese Astrology Expert.

Since the beginning of the Chinese Year of the Goat, many feng shui experts are weighing in on the trajectory of the economy this coming year. Some claim that if you do certain things in the physical world, you'll prosper.

Others like Joey Yap, try to rationalize such beliefs. Generally I tend to gravitate to people like Yap who approach feng shui from a scientific perspective.

But I believe that he's wrong about colours as there are studies that show that colors do in fact affect us to act in a certain way. Good marketers exploit this all the time.

Colours have been shown to have specific effects when used on websites and logos and clothes. Here are some effects that colours create:

  • Optimism
  • Friendly
  • Excitement
  • Creative
  • Trust
  • Peaceful
  • Balance

Note too that colours are interpreted differently by different cultures as explained in this study by the University of Texas.

After reading the articles linked to above, you may get the feel that some seem to be contradictory. Well anything to do with people will always a certain level of subjectivity and ambiguity.

At the end of the day, whatever colour you choose for your website, logo or corporate image, you'll have to ask your customers what they feel when they interact with it.

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