branding / 2 posts found

branding vs reputation

To grow your business should you build your brand or reputation

Is your reputation more important than your brand? Flickr image by Hollywood_PR   The idea for this article popped up in my mind, when over the last couple of days I read about some brands with…

What is Reputation Marketing

Almost every business owner or professional business manager is familiar with the term “reputation management”. I avoid using this terminology because it connotes passiveness. When I see…